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Web Strategies and QR Codes
Quick Response codes (QR Codes), originally used for tracking parts in the automobile manufacturing industry, are now popular with mobile camera phone users for reading and sharing website, media, text, etc. QR Codes are more useful than traditional bar codes because traditional bar codes can only hold 20 digits in their horizontal-only orientation. However, the
QR-Code with its horizontal and vertical design, can hold up to 7,089 characters.
I created my Web Strategies QR Code using a free online application called mobile bar codes. QR codes are especially useful for extending your web presence to your print products, such as t-shirts, business cards, flyers, posters, coupons, etc. Consumers of your print materials can use their camera phones to interact with your QR code, which may be encoded to send the user to a website, allow user to download a media file, send or display a message.
If you don’t know whether or not your camera phone is set up for QR scanning, visit the mobile bar codes page on QR scanning software for camera phones with and without native QR reading capability.
The QRme.com website provides a nice QR tracking service that allows you to see where in the world your QR codes are being scanned and also allows you to update or change your QR code’s embedded website URL.
The Output Links website has a great article explaining how Google is using QR codes to help people find information about popular businesses in their local areas.